Athena Brands is jointly ventured with Alfred, Franks & Bartlett PLC; a family run import business covering multiple categories, founded in 1918. Established in 2016, Athena Brands is built upon a foundation of talents and personalities with combined industry experience of over 20 years.
Each member of the team brings with them their own unique talents and perspective giving Athena a collaborative and creative edge.
Our joint expertise and industry knowledge along with our passion for product drives us to deliver considered and bespoke strategies for private label and licensed brands.
We are experts in building beauty & lifestyle brands. Our detailed and rigorous development process allows us to fully engage in your brand. We develop and implement meticulous business plans, launch proposals and brand strategies, which are supported by clear and concise market research and analysis.
Athena Brands manage a portfolio of exciting brands from masstige through to premium. From Boots and Superdrug, to Harrods and Harvey Nichols, we ensure each unique brand is positioned the right way in the right place. We would never compromise your brand values.
We are in the relationship business, building long-term relationships with our clients and brands. Your vision is our mission.
Organise and manage warehousing and distribution
Tailored strategies to enhance
and promote your brand
Bespoke products for the UK's leading retailers
Bringing ideas to life through innovative design
Develop & enhance existing brands
RETAIL & SALES
We’ll help intergrate your brand with the right retailer
Partnerships in the Far East and Europe
Collaborations with exciting new brands
Beautiful product from concept to counter
Athena Brands, 6 Flitcroft Street, Covent Garden, London, WC2H 8DJ